Cross Cultural Behaviour in Tourism-Yvette Reisinger,Lindsay W. Turner,Taylor & Francis ISBN:9780750656689

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Cross Cultural Behaviour in Tourism

Rs.10575.00

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  • Item Code: 42258
  • Item Ref: 42258
  • Author: Yvette Reisinger,Lindsay W. Turner
  • Publisher: Taylor & Francis
  • Edition: 1st
  • Isbn : 9780750656689
  • 13 EAN: 9780750656689
  • Cross-Cultural Behaviour in Tourism: Concepts and Analysis is important reading for those in the following areas of industry: 


    * Tourism: illustrates the importance of cultural background in the tourist experience and how it is a major determinant in repeat visitation 

    * Marketing: provides an understanding of the cultural background of a destination that is vital when formulating successful marketing strategies 

    * Management: provides valuable examples on how cultures influence tourist behaviour and decision-making, helping managers to develop cross-cultural skills and deal with tourists from diverse cultural backgrounds 


    Tourism is a service industry where people from different nationalities meet. In today's international marketplace it is imperative that those in the industry understand the influence of national cultures on their consumers in order to compete successfully for a market share. 



Book specification
Author Yvette Reisinger,Lindsay W. Turner
Publisher Taylor & Francis
Edition 1st
Isbn 9780750656689
13 EAN 9780750656689
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