Inside Coca Cola-Neville Isdell,Macmillan (UK) ISBN:9781250013712

Welcome to Jeya Book Centre

Management
Inside Coca Cola

Rs.1200.00

Availability: Outof Stock

  • Item Code: 49022
  • Author: Neville Isdell
  • Publisher: Macmillan (UK)
  • Edition: 1st
  • Isbn : 9781250013712
  • 13 EAN: 9781250013712
  • The first book by a Coca-Cola CEO tells the remarkable story of the company's revival.


    Neville Isdell was a key player at Coca-Cola for more than thirty years, retiring in 2009 as Chairman after rebuilding the tarnished brand image of the world's leading soft-drink company. Inside Coca-Cola tells an extraordinary personal and professional worldwide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa, and Turkey. Isdell helped put out huge public-relations fires (India and Turkey), opened markets (Russia, Eastern Europe, the Philippines, and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's--and Coke's--story is newsy without being gossipy; principled without being preachy, and filled with stories and lessons appealing to anyone who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more--ethically and to great success.

Book specification
Author Neville Isdell
Publisher Macmillan (UK)
Edition 1st
Isbn 9781250013712
13 EAN 9781250013712
There are no reviews for this product.
Write a review
Details not added yet!

Subscribe our Newsletter

Copyright © 2024 Jeya Book Centre. All rights reserved. Developed by Revonetics (pvt) Ltd.

;